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Entrepreneurial Small Business 4th edition by Jerome Katz, Richard P. Green ZIP OR PDF for sale 

Table of Content:

Chapter 1: Small Business: Its Opportunities and Rewards
Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies
Chapter 3: Small Business Environment: Managing External Relations
Chapter 4: Small Business Ideas: Creativity, Opportunity, and Feasibility
Chapter 5: Small Business Entry: Paths to Part-Time Entrepreneurship
Chapter 6: Small Business Entry: Paths to Full-Time Entrepreneurship
Chapter 7: Small Business Strategies: Imitation with a Twist
Chapter 8: Business Plans: Seeing Audiences and Your Business Clearly
Chapter 9: Small Business Marketing: Product and Pricing Strategies
Chapter 10: Small Business Promotion: Capturing the Eyes of Your Market
Chapter 11: Small Business Distribution and Location
Chapter 12: Marketing Plans: Saying How You’ll Get Sales
Chapter 13: Small Business Accounting: Projecting and Evaluating Performance
Chapter 14: Cash: Lifeblood of the Business
Chapter 15: Small Business Finance: Using Equity, Debt, and Gifts
Chapter 16: Assets: Inventory and Operations Management
Chapter 17: Small Business Protection: Risk Management and Insurance
Chapter 18: Legal Issues: Recognizing Your Small Business Needs
Chapter 19: Human Resource Management: Small Business Considerations
Chapter 20: Achieving Success in the Small Business

Product Details:

Language: English
ISBN-10: 0078029422
ISBN-13: 978-0078029424
ISBN-13: 9780078029424

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