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Table of Content: Part I: MARKETING STRATEGY.
1. Why Is Marketing Management Important?
2. Customer Behavior.
3. Segmentation.
4. Targeting.
5. Positioning.
Part II: PRODUCT POSITIONING.
6. Goods and Services.
7. Brands.
8. New Products.
Part III: POSITIONING VIA PRICE, PLACE, PROMOTION.
9. Pricing.
10. Channels of Distribution and Logistics.
11. Advertising Messages and Marketing Communications.
12. Integrated Marketing Communications and Media Choices.
13. Social Media.
Part IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.
14. Customer Satisfaction and Customer Relationships.
15. Marketing Research Tools.
Part V: CAPSTONE.
16. Marketing Strategy.
17. Marketing Plans.
Product Details: Language: English
ISBN-10: 1133629385
ISBN-13: 978-1133629382
ISBN-13: 9781133629382
Author: Dawn Iacobucci
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Table of Content: 1. The Role and Importance of SMM.
2. Goals and Strategies.
3. Identifying Target Audiences.
4. Rules of Engagement for Social Media Marketing.
5. Social Media Platforms and Social Networking Sites.
6. Micro blogging.
7. Content Creation and Sharing Blogging, streaming video, podcasts, and webinars.
8. Video Marketing.
9. Marketing on Photo Sharing Sites.
10. Social bookmarking and news aggregation, collaboration.
11. Content Marketing: Publishing Articles, White Papers, and E-books.
12. Mobile Marketing on Social Networks.
13. Social Media Monitoring.
14. Tools for Managing the SMM Effort.
15. SMM Plan.
Product Details: Language: English
ISBN-10: 1305502752
ISBN-13: 978-1305502758
ISBN-13: 9781305502758
Author: Melissa Barker, Donald I. Barker, Nicholas F. Bormann, Roberts, Debra Zahay
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Table of Content: 1. Introduction to Marketing Research
2. The Marketing Research Industry
3. The Marketing Research Process and Defining the Problem and Research Objectives
4. Research Design
5. Secondary Data and Packaged Information
6. Qualitative Research Techniques
7. Evaluating Survey Data Collection Methods
8. Understanding Measurement, Developing Questions, and Designing the Questionnaire
9. Selecting the Sample
10. Determining the Size of a Sample
11. Dealing with Field Work and Data Quality Issues
12. Using Descriptive Analysis, Performing Population Estimates, and Testing Hypotheses
13. Implementing Basic Differences Tests
14. Making Use of Associations Tests
15. Understanding Regression Analysis Basics
16. The Research Report
Product Details: Language: English
ISBN-10: 0134167406
ISBN-13: 978-0134167404
ISBN-13: 9780134167404
Author: Alvin C. Burns, Ann F. Veeck, Ronald F. Bush
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Table of content: 1. Marketing: Creating and Capturing Customer Value
2. Company and Marketing Strategy: Partnering to Build Customer Relationships
3. Sustainable Marketing Social Responsibility and Ethics
4. Analyzing the Marketing Environment
5. Managing Marketing Information to Gain Customer Insights
6. Understanding Consumer and Business Buyer Behaviour
7. Segmentation, Targeting, and Positioning
8. Developing and Managing Products and Services
9. Brand Strategy and Management
10. Pricing: Understanding and Capturing Customer Value
11. Marketing Channels
12. Retailing and Wholesaling
13. Communicating Customer Value: Advertising and Public Relations
14. Personal Selling and Sales Promotion
15. Direct, Online, Social Media, and Mobile Marketing
16. The Global Marketplace
Product Details: Language: English
ISBN-10: 0134711955
ISBN-13: 978-0134711959
ISBN-13: 9780134711959
Author: Gary Armstrong, Philip T. Kotler, Valerie Trifts, Lilly Anne Buchwitz
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Table of contents: 1. Understanding Consumer Behavior and Consumer Research.
2. Consumer Focused Strategy: Segmentation and Positioning.
3. Branding Strategy and Consumer Behavior.
4. Consumer Perception.
5. Learning and Memory.
6. Automatic Information Processing.
7. Motivation and Emotion.
8. Attitude and Judgment Formation and Change.
9. The Consumer Decision Making Process.
10. Product Consideration, Evaluation, and Choice.
11. Behavioral Decision Theory.
12. Self-Concept and Personality.
13. Social Influence and Behavioral Compliance.
14. The Influence of Culture and Values.
15. The Influence of Demography.
16. Contemporary Strategies in Reaching Consumers.
17. Engaging Consumers Through Online Marketing.
18. Biases in Managerial Decision Making.
19. Strategies for Improving Managerial Decision Making.
Product Detail: Language: English
ISBN-10: 1133587674
ISBN-13: 978-1133587675
ISBN-13: 9781133587675
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Table of content: PART ONE: THIS IS MARKETING
Chapter 1: Marketing Today
Chapter 2: The Marketing Environment
PART TWO: MAKING SENSE OF MARKETS
Chapter 3: Buyer Behaviour
Chapter 4: Market Segmentation, Targeting and Positioning
Chapter 5: Marketing Research
PART THREE: THE MARKETING MIX
Chapter 6: Product
Chapter 7: Service Products
Chapter 8: Promotion (Marketing Communications)
Chapter 9: Place
Chapter 10: Price
PART FOUR: MANAGING MARKETING
Chapter 11: Building Brands: Using the Marketing Mix
Chapter 12: Marketing Planning
Product Details: Language: English
ISBN-10: 1526426323
ISBN-13: 978-1526426321
ISBN-13: 9781526426321
Author: Rosalind Masterson, Nichola Phillips, David Pickton 
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Table of Content: I. INTRODUCTION AND EARLY PHASES OF MARKETING RESEARCH
1. Introduction to Marketing Research
2. Defining the Marketing Research Problem and Developing an Approach
II. RESEARCH DESIGN FORMULATION
3. Research Design, Secondary and Syndicated Data
4. Qualitative Research
5. Survey and Observation
6. Experimentation and Causal Research
7. Measurement and Scaling
8. Questionnaire and Form Design
9. Sampling Design and Procedures
III. DATA COLLECTION, ANALYSIS, AND REPORTING
10. Data Collection and Preparation
11. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation
12. Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression
13. Report Preparation and Presentation
Product Details: Language: English
ISBN-10: 0137066732
ISBN-13: 978-0137066735
ISBN-13: 9780137066735
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Table of content: SECTION I – ESSENTIALS OF MARKETING
Part A – Introduction
Chapter 1: Strategic Planning and the Marketing Management Process
Part B – Marketing Information, Research, and Understanding
Chapter 2: Marketing Research: Process and Systems for Decision Making
Chapter 3: Consumer Behavior
Chapter 4: Business, Government, and Institutional Buying
Chapter 5: Market Segmentation
Part C – The Marketing Mix
Chapter 6: Product and Brand Strategy
Chapter 7: New Product Planning and Development
Chapter 8: Integrated Marketing Communications
Chapter 9: Personal Selling, Relationship Building, and Sales Management
Chapter 10: Distribution Strategy
Chapter 11: Pricing Strategy
Part D – Marketing in Special Fields
Chapter 12: The Marketing of Services
Chapter 13: Global Marketing
SECTION II – ANALYSING MARKETING PROBLEMS AND CASES
SECTION III – FINANCIAL ANALYSIS FOR MARKETING DECISIONS
SECTION IV – MARKETING MANAGEMENT CASES
SECTION V – STRATEGIC MARKETING CASES
SECTION VI – DEVELOPING MARKETING PLANS
Product Details: Language: English
ISBN-10: 0077861051
ISBN-13: 978-0077861056
ISBN-13: 9780077861056
Author: J.Paul Peter, Jr.James H.Donnelly
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Table of content: 1. Overview of Personal Selling.
2. Building the Trust and Sales Ethics.
3. Understanding Buyers.
4. Communication Skills.
5. Strategic Prospecting and Preparing for Sales Dialog.
6. Planning Sales Dialog and Presentations.
7. Sales Dialog: Creating and Communicating Value.
8. Addressing Concerns and Earning Commitment.
9. Expanding Customer Relationships.
10. Adding Value: Self-Leadership and Teamwork.
11. Sales Management and Sales 2.0.
Product Details: Language: English ISBN-10: 113318832X ISBN-13: 978-1133188322 ISBN-13: 9781133188322 Author: Thomas N. Ingram ,Raymond W. LaForge ,Ramon A. Avila ,Charles H. Schwepker ,Michael R. Williams
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Table of content: Part 1: Marketing In The Twenty-First Century
Chapter 1: Why Marketing Matters to You
Chapter 2: Strategic Planning
Chapter 3: The Global Environment
Part 2: Understanding Your Customer
Chapter 4: Consumer Behavior
Chapter 5: Marketing Research
Chapter 6: Product Development
Chapter 7: Segmentation, Targeting, and Positioning
Part 3: Reaching Your Customer
Chapter 8: Promotional Strategies
Chapter 9: Supply Chain and Logistics Management
Chapter 10: Pricing
Chapter 11: Retailing
Chapter 12: Personal Selling
Chapter 13: Digital & Social Media Marketing
Part 4: Responding To Your Customer
Chapter 14: Customer Relationship Management
Chapter 15: Branding
Chapter 16: Social Responsibility and Sustainability
Product Details: Language: English
ISBN-10: 1259598993
ISBN-13: 978-1259598999
ISBN-13: 9781259598999
Author: C. Shane Hunt, John E. Mello, George Deitz
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Table of content: Part One-An Overview
Chapter 1: The Scope and Challenge of International Marketing
Chapter 2: The Dynamic Environment of International Trade
Part Two-The Cultural Environment of Global Markets
Chapter 3: History and Geography: The Foundations of Culture
Chapter 4: Cultural Dynamics in Assessing Global Markets
Chapter 5: Culture, Management Style, and Business Systems
Chapter 6: The Political Environment: A Critical Concern
Chapter 7: The International Legal Environment: Playing by the Rules
Part Three-Assessing Global Market Opportunities
Chapter 8: Developing a Global Vision through Marketing Research
Chapter 9: Economic Development and the Americas
Chapter 10: Europe, Africa, and the Middle East
Chapter 11: Asia Pacific Region
Part Four-Developing Global Marketing Strategies
Chapter 12: Global Marketing Management: Planning and Organization
Chapter 13: Products and Services for Consumers
Chapter 14: Products and Services for Businesses
Chapter 15: International Marketing Channels
Chapter 16: Integrated Marketing Communications and International Advertising
Chapter 17: Personal Selling and Sales Management
Chapter 18: Pricing for International Markets
Part Five-Implementing Global Marketing Strategies
Chapter 19: Negotiating with International Customers, Partners, and Regulators
Part Six-Supplementary Material
Product Details: Language: English
ISBN-10: 0073529974
ISBN-13: 978-0073529974
ISBN-13: 9780073529974
Author: Philip R. Cateora, Mary C. Gilly, John L. Graham 
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Table of contents: 1. What Is CB and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivations and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Change.
8. Group and Interpersonal Influence.
9. Consumer Culture.
10. Microcultures.
11. Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
14. Consumption to Satisfaction.
15. Consumer Relationships.
16. Consumer and Marketing Misbehavior.
Product Descriptions: Language: English
ISBN-10: 1133589936
ISBN-13: 978-1133589938
ISBN-13: 9781133589938
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Table of content: Part I. Introduction
Chapter 1. Introduction to Global Marketing
Part II. The Global Marketing Environment
Chapter 2. The Global Economic Environment
Chapter 4. Social and Cultural Environments
Chapter 5. The Political, Legal, and Regulatory Environments
Part III. Approaching Global Markets
Chapter 6. Global Information Systems and Market Research
Chapter 7. Segmentation, Targeting, and Positioning
Chapter 8. Importing, Exporting, and Sourcing
Part IV. The Global Marketing Mix
Chapter 10. Brand and Product Decisions in Global Marketing
Chapter 11. Pricing Decisions
Chapter 12. Global Marketing Channels and Physical Distribution
Chapter 13. Global Marketing Communications Decisions I: Advertising and Public Relations
Chapter 14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
Chapter 15. Global Marketing and the Digital Revolution
Part V. Strategy and Leadership in the Twenty-First Century
Chapter 16. Strategic Elements of Competitive Advantage
Chapter 17. Leadership, Organization, and Corporate Social Responsibility
Product Details: Language: English
ISBN-10: 0133545008
ISBN-13: 978-0133545005
ISBN-13: 9780133545005
Author: Warren J. Keegan, Mark C. Green

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Table of content: Part 1 Initiating the Marketing Process
Chapter 1 Creating Customer Value, Relationships, and Experiences Through Marketing
Chapter 2 Developing Successful Marketing Strategies
Chapter 3 Scanning the Marketing Environment
Chapter 4 Ethics and Social Responsibility for Sustainable Marketing
Part 2 Understanding Buyers and Markets
Chapter 5 Consumer Behaviour
Chapter 6 Understanding Organizations as Customers
Chapter 7 Reaching Global Markets
Part 3 Targeting Marketing Opportunities
Chapter 8 Marketing Research: From Information to Action
Chapter 9 Market Segmentation, Targeting, and Positioning
Part 4 Satisfying Marketing Opportunities
Chapter 10 Developing New Products and Services
Chapter 11 Managing Products and Brands
Chapter 12 Managing Services
Chapter 13 Pricing Products and Services
Chapter 14 Managing Marketing Channels and Supply Chains
Chapter 15 Retailing
Chapter 16 Integrated Marketing Communications and Direct Marketing
Chapter 17 Advertising, Sales Promotion, and Public Relations
Chapter 18 Personal Selling and Sales Management
Part 5 Managing the Marketing Process
Chapter 19 Pulling It All Together: The Strategic Marketing Process
Chapter 20 Using Social Media and Mobile Marketing to Connect with Consumers
Product Details: Language: English
ISBN-10: 1259268802
ISBN-13: 978-1259268809
ISBN-13: 9781259268809
Author: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius
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Table of contents: 1. What Is CB and Why Should I Care?
2. Value and the Consumer Behavior Framework.
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivations and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Change.
8. Group and Interpersonal Influence.
9. Consumer Culture.
10. Microcultures.
11. Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
14. Consumption to Satisfaction.
15. Consumer Relationships.
16. Consumer and Marketing Misbehavior.
Product Descriptions: Language: English
ISBN-10: 1285189477
ISBN-13: 978-1285189475
ISBN-13: 9781285189475
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Table of content: Part I: MARKETING STRATEGY AND CUSTOMER RELATIONSHIPS.
1. An Overview of Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
Part II: ENVIRONMENTAL FORCES AND SOCIAL AND ETHICAL RESPONSIBILITIES.
3. The Marketing Environment.
4. Social Responsibility and Ethics in Marketing.
Part III: MARKETING RESEARCH AND TARGET MARKET ANALYSIS.
5. Marketing Research and Information Systems.
6. Target Markets Segmentation and Evaluation.
Part IV: BUYING BEHAVIOR, GLOBAL MARKETING, AND DIGITAL MARKETING.
7. Consumer Buying Behavior.
8. Business Markets and Buying Behavior.
9. Reaching Global Markets.
10. Digital Marketing and Social Networking.
Part V: PRODUCT DECISIONS.
11. Product Concepts, Branding and Packaging.
12. Developing and Managing Products.
13. Services Marketing.
Part VI: DISTRIBUTION DECISIONS.
14. Marketing Channels and Supply-Chain Management.
15. Retailing, Direct Marketing and Wholesaling.
Part VII: PROMOTION DECISIONS.
16. Integrated Marketing Communications.
17. Advertising and Public Relations.
18. Personal Selling and Sales Promotion.
Part VIII: PRICING DECISIONS.
19. Pricing Concepts.
20. Setting Prices.
Product Details: Language: English
ISBN-10: 1285858344
ISBN-13: 978-1305769786
ISBN-13: 9781305769786
Author: William M. Pride, Ferrell
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Table of Content: Chapter 1: Today’s Marketing Environment
Chapter 2: Understanding Today’s Consumer
Chapter 3: Digital Marketing
Chapter 4: The Marketing Plan
Chapter 5: The Tourism and Hospitality Product
Chapter 6: Pricing
Chapter 7: Distribution
Chapter 8: The Role of Advertising and Sales Promotions
Chapter 9: Public Relations and Personal Selling
Chapter 10: The Role of Customer Service in Marketing
Chapter 11: Marketing Research
Chapter 12: Tourism Marketing Ethics
Product Details: Language: English
ISBN-10: 1473926645
ISBN-13: 978-1473926646
ISBN-13: 9781473926646
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Table of content: PART ONE: MARKETING IN THE TWENTY-FIRST CENTURY
Chapter 1: Why Marketing Matters to You
Chapter 2: Strategic Planning for a Successful Future
Chapter 3: Analysing Your Environment
PART TWO: UNDERSTANDING YOUR CUSTOMER
Chapter 4: Marketing Research
Chapter 5: Knowing Your Customer: Consumer and Business
Chapter 6: Developing Your Product
Chapter 7: Segmenting, Targeting, and Finding Your Market Position
PART THREE: REACHING YOUR CUSTOMER
Chapter 8: Promotional Strategies
Chapter 9: Supply Chain and Logistics Management: Adding Value for Your Customers
Chapter 10: Pricing for Profit and Customer Value
Chapter 11: Building Successful Brands: Your Organization, Your Product, and Yourself
PART FOUR: RESPONDING TO YOUR CUSTOMER
Chapter 12: Managing Your Customer Relationships
Chapter 13: Social Responsibility and Sustainability
Chapter 14: Measuring Marketing Performance
Product Details: Language: English
ISBN-10: 0077861094
ISBN-13: 978-0077861094
ISBN-13: 9780077861094
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Chapter 1Understanding Global Markets and Marketing
Chapter 2Assessing the Global Marketing Environment-The Global Economy and Technology
Chapter 3 Evaluating Cultural and Social Environments
Chapter 4Analyzing Political and Legal Environments
Chapter 5Integrating Global, Regional, and National Markets
Part 2: Global Marketing Functions and Strategies
Chapter 6Conducting Marketing Research
Chapter 7Selecting International Markets
Chapter 8Entering Global Markets
Chapter 9 Segmenting, Targeting And Positioning For Global Markets
Part 3: The Four Ps of Global Marketing
Chapter 10Developing Global Products and Brands
Chapter 11Setting Global Prices
Chapter 12Building Global Distribution and Placement
Chapter 13 Launching Global Communication and Advertising
Part 4: New Trends in Global Marketing
Chapter 14 Using Social Media For Global Marketing
Chapter 15 Designing And Controlling Global Marketing Systems
Chapter 16 Defining Ethics And Corporate Social Responsibility In The International Marketplace
Part 5: Comprehensive Global Marketing Cases
Part 1: Global Marketing Environments
Part 2: Global Marketing Functions and Strategies
Part 3: The Four Ps of Global Marketing
Part 4: New Trends in Global Marketing
Product Details: Language: English
ISBN-10: 0078029279
ISBN-13: 978-0078029271
ISBN-13: 9780078029271
Author: Ilan Alon, Eugene Jaffe

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Table of contents:

1. Marketing: The Art and Science of Satisfying Customers.
2. Strategic Planning in Contemporary Marketing.
3. The Marketing Environment, Ethics, and Social Responsibility.
4. E-Business: Managing the Customer Experience.
5. Consumer Behavior.
6. Business-to-Business (B2B) Marketing.
7. Global Marketing.
8. Marketing Research and Sales Forecasting.
9. Marketing Segmentation, Targeting, and Positioning.
10. Relationship Marketing and Customer Relationship Management (CRM).
11. Product and Service Strategies.
12. Developing and Managing Brand and Product Categories.
13. Marketing Channels and Supply Chain Management.
14. Retailers, Wholesalers, and Direct Marketers.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
18. Pricing Concepts.
19. Pricing Strategies

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