File : Consumer Behavior Buying Having and Being 12th Edition Test bank For sale

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Digital file of Consumer Behavior Buying Having and Being 12th Edition for sale

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Consumer Behavior Buying Having and Being 12th Edition by Michael R Solomon ZIP OR PDF for sale 

Table of contents:

1. Buying, Having, and Being: An Introduction to Consumer Behavior

2. Consumer and Social Well-Being

3. Perception

4. Learning and Memory

5. Motivation and Affect

6. The Self: Mind, Gender, and Body

7. Personality, Lifestyles, and Values

8. Attitudes and Persuasive Communications

9. Decision Making

10. Buying, Using, and Disposing

11. Groups and Social Media

12. Income and Social Class

13. Subcultures

14. Culture

Product Detail:

Language: English
ISBN-10: 0134129938
ISBN-13: 978-0134129938
ISBN-13: 9780134129938

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