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Table of contents:
Part One: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview Chapter 1: What Is Strategy and Why Is It Important? Chapter 2: Charting a Company’s Direction: Its Vision, Mission, Objectives, and Strategy Chapter 3: Evaluating a Company’s External Environment Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness Chapter 5: The Five Generic Competitive Strategies Chapter 6: Strengthening a Company’s Competitive Position Chapter 7: Strategies for Competing in International Markets Chapter 8: Corporate Strategy Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Chapter 10: Building an Organisation Capable of Good Strategy Execution Chapter 11: Managing Internal Operations Chapter 12: Corporate Culture and Leadership Section A: Crafting Strategy in Single-Business Companies Case 1: Mystic Monk Coffee Case 2: Costco Wholesale in 2012: Mission, Business Model, and Strategy Case 3: Harry Lindsol’s Textbook decision: An Ebook or a Traditional College Textbook Case 4: Sift Cupcake and Dessert Bar Case 5: Under Armour – Challenging Nike in Sports Apparel Case 6: lulumon athletica, Inc. Case 7: Coach Inc. in 2012: It’s Strategy in the “Accessible” Luxury Goods Market Case 8: Tiffany’s Little Blue Box: Does It Have Any Strategic Significance? Case 9: Panera Bread Company in 2012 – Pursuing Growth in a Weak Economy Case 10: Chipolte Mexican Grill in 2012: Can It Hit a Second Home Run? Case 11: Netflix in 2012: Can It Recover from Its Strategy Missteps? Case 12: Equal Exchange: Trading Fairly and Making a Profit Case 13: Google’s Strategy in 2012 Case 14: Apple Inc. in 2012: Can it Sustain its Growth and Defend against New Competitive Threats? Case 15: The State Fair of Virginia Case 16: Eastman Kodak in 2012: Will Its Post-Bankruptcy Strategy Be Successful? Case 17: Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow Stronger Case 18: Tata Motors: Can It Become a Global Contender in the Automobile Industry? Case 19: 7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments Case 20: The Walt Disney Company: Its Diversification Strategy in 2012 Case 21: Kraft Foods Inc.: Will the Spinoff of Its North American Grocery Business Lead to Increased Shareholder Value? Case 22: Robin Hood Case 23: Dilemma at Devil’s Den Case 24: Starbucks in 2012: Evolving into a Dynamic Global Organisation Case 25: Herman Miller Inc. in 2012: An Ongoing Case of Reinvention and Renewal Case 26: Henkel: Building a Winning Culture Case 27: Bayonne Packaging, Inc. Case 28: Rhino Sales, Hunting, and Poaching in South Africa Case 29: The Upper Big Branch Mine Disaster Case 30: Frog’s Leap Winery in 2011 – the Sustainability Agenda Language: English
Section B: Core Concepts and Analytical Tools
Section C: Crafting a Strategy
Section D: Executing the Strategy
Part Two: Cases in Crafting and Executing Strategy
Section B: Crafting Strategy in Diversified Companies
Section C: Implementing and Executing Strategy
Section D: Strategy, Ethics, and Social Responsibility
ISBN-10: 0078029503
ISBN-13: 978-0078029509
ISBN-13: 9780078029509
Crafting and Executing Strategy 19th Edition by Thompson download pdf
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Crafting and Executing Strategy 19th Edition by Thompson test bank pdf
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