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Entrepreneurship: Successfully Launching New Ventures by Bruce R. Barringer, Oklahoma State University R. Duane Ireland, Texas A&M University ZIP OR PDF for sale 

Table of Contents

I . DECISION TO BECOME AN ENTREPRENEUR

 

    1. Introduction to Entrepreneurship

 

II. DEVELOPING  SUCCESSFUL BUSINESS IDEAS

 

    2. Recognizing Opportunities and Generating Ideas

 

    3. Feasibility Analysis

 

    4. Industry and Competitor Analysis

 

    5. Developing an Effective Business Model

 

III. MOVING FROM AN IDEA TO AN ENTREPRENEURIAL FIRM

 

    6. Building a New Venture Team

 

    7. Assessing a New Venture’s Financial Strength and Viability

 

    8. Preparing the Proper Ethical and Legal Foundation

 

    9. Writing a Business Plan

 

    10. Getting Financing or Funding

 

IV. MANAGING AND GROWING AN ENTREPRENEURIAL FIRM

 

    11. Unique Marketing Issues

 

    12. The Importance of Intellectual Property

 

    13. Preparing for and Evaluating the Challenges of Growth

 

    14. Strategies for Firm Growth

 

    15. Franchising

 

Glossary

 

Name Index

Subject Index

Company Index

Photo Credits

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