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Table of Contents
Detailed Contents
Part 1. Writing in the Media Age
Chapter 1. Understanding Rhetorical Situations, Genres, and Mediums
Understanding rhetorical situations
READING: “Don’t Believe the Hypermarket,” Sarah Irving
Understanding rhetorical purposes and strategies
Understanding genres
READING: “Genre Jumping Pays Off,” Jon Weisman
Understanding mediums
READING: “The Whole Damn Bus is Cheering,” Michael Bierut
Learning from other mediums: Composing with words and images
READING: “Writing with Pictures,” Scott McCloud
Chapter 2. Understanding Composing Processes
Identifiying composing processes
STUDENT SAMPLE: “Where Are My Beats,” Marcus Bynum
Learning from other mediums: Composing visually
READING: from “Pollock Paints a Picture,” Robert Goodnough
Chapter 3. Understanding Critical Reading and Thinking
Exploring sources and focusing ideas
READING: “What Boy Crisis?” Judith Warner
Connecting and composing
READING: “Re-examining the ‘Boy Crisis,’” Kathleen Parker
STUDENT SAMPLE: Summary of “Re-Examining the ‘Boy Crisis,’” Tara Joss
Exploring multiple sources and ideas
READING: “Students Set the Rules at New York City School,” Nahal Toosi
READING: Closing the Achievement Gap by the US Department of Education
Incorporating scholarly sources
READING: “Closing the Achievement Gap,” US Dept of Education
Learning from other mediums: Thinking critically about music videos
READING: “Take the Debate over Degrading Rap Videos Off Mute,” Michele Goodwin
Chapter 4. Reading and Understanding Arguments
Finding complexity in arguments
READING: “Meltdown: Running Out of Time on Global Warming,” Bill McKibben
Responding to alternative points of view
READING: “Yes, People Still Read, but Now It's Social," Steve Johnson
Understanding key components and assumptions in arguments
Understanding appeals, evidence, and fallacies
Learning from other mediums: Video persuasion
READING: “Where Did That Video Spoofing Gore’s Film Come From?” Antonio Regalado and Dionne Searcey
Part 2. Composing Projects
Chapter 5. Memoirs
Understanding memoirs
READING: An excerpt from “Terwilliger Bunts One,” Annie Dillard
Readings and resources for exploring memoirs
READING: The Veil, Marjane Satrapi
READING: “Coming Into Language,” Jimmy Santiago Baca
Writing assignment: A memoir
STUDENT ESSAY: “The Laughter of Our Children,” Ann Gillingham
Chapter 6. Profiles
Understanding profiles
READING: “A Hero’s Journey,” Neil Broverman
Readings and resources for exploring profiles
READING: “Raw Nerve: The Political Art of Steve Brodner,” USA Today
READING: “Soulful Survivor Sewing,” Tara Cady Sartorius
Writing assignment: A profile
Focus on student writing
STUDENT ESSAY: “The Challenge Question,” Susan Ramos
Chapter 7. Rhetorical Analyses
Understanding rhetorical analyses
READING: “Reading the Speeches of McCain and Obama Has Made Me Ashamed of Our Political Class,”
Matthew Paris
Readings and resources for exploring rhetorical analyses
READING: “A Word from Our Sponsor,” Jennie Yabroff (with Susan Elgin)
READING: Auto Erotic: Jacqueline Hassink’s Car Girls,” Francine Prose
Writing assignment: A rhetorical analysis
STUDENT ESSAY: “Organic Labeling and Rhetorical Situations,” Kristen Williams
Chapter 8. Position Arguments
Understanding position arguments
READING: “Let’s Talk about Sex,” Anna Quindlen
Readings and resources for exploring position arguments
READING: “Seeking a Drinking Age Debate: Perspectives from an Amethyst Initiative Signatory About
Moving the Dialog Forward,” Elisabeth Muhlenfeld
READOMG: "Images Arguing Positions"
Writing assignment: A position argument
STUDENT ESSAY: “Interest Only: The Problem with Student Loans,” Tara Joss
Chapter 9. Proposals
Understanding proposals
READING: “Taxing Sugared Beverages Would Help Trim State Budgets, Consumers’ Bulging Waistlines, and
Health Care Costs,” The Center for Science in the Public Interest
Readings and resources for exploring proposals
READING: “Drinking Age Paradox,” George Will
READING: “Adult Accountability for Underage Drinking: The Case for Social Host Laws,” Institute for Public
Strategies
Writing assignment: A proposal
STUDENT ESSAY: “Burying the Problem,” Laura Davis
Chapter 10. Explanatory Research Essays
Understanding explanatory essays
READING: “Terror on YouTube: The Internet’s Most Popular Sites Are Becoming Tools for Terrorist
Recruitment,” Ingrid Caldwell
Readings and resources for exploring explanatory research essays
READING: “Join the Flock!," Hadley Ferguson
Writing assignment: An explanatory research essay
STUDENT ESSAY: “Self-Esteem and Body Image,” Carla Farmar
Chapter 11. Book, Music, and Film Reviews
Understanding reviews
READING: “Too Many Rules [review of The Dark Knight],” Ross Douthat
Readings and resources for exploring reviews
READING: “A Boy’s Epic Quest, Borough by Borough,” Michiko Kakutani
Writing assignment: A book, music, or film review
STUDENT ESSAY: “Reading Spots of Ink,” Marcus Bynum
Chapter 12. Literary Analyses
Understanding literary analyses
READING: “The Writer,” Richard Wilbur
READING: “Richard Wilbur’s ‘The Writer,’” Isabella Wai
Readings and resources for exploring literary analyses
READING: “Symbolic Representation of Identity in Hurston’s Their Eyes Were Watching God,” Keiko Dilbeck
Writing assignment: A literary analysis
STUDENT ESSAY: “The Love Factory: ‘Womanhood,’ Sex, and Marriage,” Tara Joss
"Womanhood," Catherine Anderson
Chapter 13. Photo Essays
Understanding photo essays
READING: “Gay Rights, From Stonewall to Prop 8,” Fred W. McDarrah, Terry Schmitt,
John Storey, and Sara Krulwich
Readings and resources for exploring photo essays
READING: “Country Doctor,” Eugene Smith
Writing assignment: A photo essay
STUDENT ESSAY: “Nationalism and Persuasion: Group Identity, Motivation, and Images,” Trevor Jackson
Note: Chapters E1 through E9 are additional chapters included in the Pearson eText. Log in to MyWritingLab and click on "View eText" on your course home page to access these chapters and accompanying media resources.
Chapter E1: Presentations
Understanding presentations
READING: “The World Will Always Remember September 11th,” George W. Bush
READING: “Why Squatter Cities Are a Good Thing,” Stuart Brand
Readings and resources for exploring presentations
READING: “In Defense of PowerPoint,” Don Norman
Writing assignment: Deliver a presentation
STUDENT ESSAY: “Weight and Wealth in America,” Bradley Bowen
Chapter E2: Portfolios
Understanding portfolios
READING: “Digital Portfolios: An Alternative Approach to Assessing Progress,” Jeff Archer
Readings and resources for exploring portfolios
READING: “Showing What They Know,” Scott Cech
Writing assignment: A portfolio
STUDENT ESSAY: “The More I Learn, the Less I Know,” Kristen Williams
Chapter E3: Audio Essays
Understanding audio essays
READING: “Students and Teachers from K-12 Hit the Podcasts,” Jeffrey Selingo
Readings and resources for exploring audio essays
READING: “Podcasting in the Classroom,” Johanna Riddle
Writing assignment: An audio essay
STUDENT ESSAY: “Humor verses Humanity,” Brigette Donovan
Chapter E4: Annotated Bibliographies
Understanding annotated bibliographies
READING: “At Issue: Academic Integrity, an Annotated Bibliography,” Wayne F. Pricer
Readings and resources for exploring annotated bibliographies
READING: “RadioHeads Take Readers Behind the Microphone,” Keddy Ann Outlaw
Writing assignment: An annotated bibliography
STUDENT ESSAY: “Googling China, an Annotated Bibliography," Kevin O'Brien
Chapter E5: Annotated Playlists
Understanding playlists
READING: “Jane Eyre,” Caitlin Covington
Readings and resources for exploring playlists
READING: “Living with Music: A Playlist,” Blake Wilson
Writing assignment: An annotated playlist
STUDENT PROJECT: “Neil Armstrong — One Giant Leap for Mankind Playlist,” Anthony Abraham
Chapter E6: Business Letters and Resumes
Understanding business letters and resumes
READING: "Resume and Cover LEtter," Wynn FUller
Electronic business correspondence
Readings and resources for exploring business letters and resumes
READING: “Keep Your Resume Honest," Deborah Ben-Canaan and Martha Fay Africa
Writing assignment: A cover letter and resume
STUDENT PROJECT: Cover letter and resume, Abrahim Sandern
Chapter E7: Brochures and Flyers
Understanding brochures
READING: "The Quest for Immortality: Treasures of Ancient Egypt,' The Boston Museuum of Silence
Readings and resources for brochures and flyers
READING: “Think You're Too Young to Get Breast Cancer?"
READING: “The Art of Paul McCartney,” The Walker Gallery
Writing assignment: A brochure or flyer
STUDENT ESSAY: “Snow Camp Animal Sanctuary,” Kristen Williams
Chapter E8: Digital Videos
Understanding digital videos
READING: "Edward Sheriff Curtis: Chronicler of the Native American Peoples," Bridgette Donovan
Readings and resources for exploring digital videos
READING: “Rights Clash on Youtube and Videos Disappear,” Tim Arango
Writing assignment: A digital video
STUDENT ESSAY: “A Glimpse of Freedom: Belfast’s Murals,” Ann Gillingham
Chapter E9: Essay Exams
Understanding exam questions and answers
Writing strategies for essay exams
Part 3. Research Strategies
Chapter 14. Understanding Research
Asking questions
Joining conversations
Zooming in and out on a topic
Using Information Ethically
Chapter 15. Conducting Research
Subject headings
Keyword searches
Libraries and databases
Internet sources
Field research
Observations
Interviews
Surveys
Chapter 16. Evaluating and Composing with Sources
Evaluating sources
Annotating, note taking, and creating bibliographies
Writing summaries and paraphrases
Using quotations
Chapter 17. Documenting Sources in MLA and APA Style
MLA Style
Sample paper in MLA format
STUDENT SAMPLE: “Both/And: Contemporary Alternative Medicine,” Allison Johns
APA Style
Sample paper in APA format
STUDENT SAMPLE: “Wine Consumption and Health,” Francis Rothemel
Part 4. Composing Strategies
Chapter 18. Thesis Statements and Topic Sentences
Developing a thesis statement
Topic sentences
Thesis statements and topic sentences in multiple mediums
Chapter 19. Organization
Sequence and flow
Transitions
Introductions and conclusions
Organizing structures in multiple media
Chapter 20. Narration
Sequencing
Showing through details
Dialog and the words of others
Narration in multiple media
Chapter 21. Description
Describing details that appeal to the senses
Establishing a dominant impression
Describing a process
Description in Multiple Mediums
Chapter 22. Defining
Defining words and sentences
Definitions at the paragraph level
Definitions at the project level
Definitions in multiple mediums
Chapter 23. Comparisons and Contrasts
Point-by-point comparisons and contrasts
Chunked comparisons and contrasts
Transitions and tags for comparisons and contrasts
Comparisons and contrasts in multiple mediums
Chapter 24. Exploring Causes and Effects
Analyzing causes and effects
Arguing about causes and effects
Causes and effects in multiple mediums
Part 5. Visual and Design Strategies
Chapter 25. Visual Rhetoric Strategies
Thinking conceptually about visual communication
Visual strategies
Using visuals to provide information
Connecting visuals to other writing strategies
Visual rhetoric strategies in multiple mediums
Chapter 26. Document Design
Flow and space
Fonts, Headings, and Lists
Essay design
Design in multiple mediums
Part 6. Handbook
1. Editing and Proofreading
2. Sentences
3. Verbs
4. Pronouns
5. Style
6. Punctuation
Credits
Index
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