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Digital file of Guide to Managerial Communication (Guide to Business Communication Series), 7th Edition for sale
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Category : Higher Education
INTRODUCTION I. COMMUNICATION STRATEGY Communicator Strategy Audience Strategy Message Strategy Channel Choice Strategy Culture Strategy Strategy Checklist Guide to the Guide II. WRITING: COMPOSING EFFICIENTLY Composing Under Normal Circumstances Composing Under Special Circumstances III. WRITING: MACRO ISSUES Document Design for “High Skim Value” Signposts to Show Connection Effective Paragraphs or Sections IV. WRITING: MICRO ISSUES Editing for Brevity Choosing a Style Writing Checklists V. SPEAKING: VERBAL STRUCTURE Tell/Sell Presentations Questions and Answers Consult/Join Meetings Other Speaking Situations VI. SPEAKING: VISUAL AIDS Designing the Presentation as a Whole Designing Each Individual Slide Choosing Visual Aid Equipment Practicing with Visual Aids VII. SPEAKING: NONVERBAL SKILLS Nonverbal Delivery Skills Nonverbal Listening Skills Speaking Checklists APPENDICES Appendix A: Formats for Memos, Reports, and Letters Appendix B: Unbiased Language Appendix C: Grammar and Usage Appendix D: Punctuation BIBLIOGRAPHY INDEX Table of Contents
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