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Category : Higher Education

Essentials of Entrepreneurship and Small Business Management, 4th Edition by Thomas W. Zimmerer, East Tennessee State University Norman M. Scarborough, Presbyterian College ZIP OR PDF for sale 

Table of Contents

I. THE CHALLENGE OF ENTREPRENEURSHIP.

 1. The Foundations of Entrepreneurship.

 2. Inside the Entrepreneurial Mind: From Ideas to Reality.

II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.

 3. Strategic Management and the Entrepreneur.

 4. Forms of Ownership and Franchising.

 5. Buying an Existing Business.

III. BUILDING THE BUSINESS PLAN: MARKETING CONSIDERATIONS.

 6. Building a Marketing Plan.

 7. E-Commerce and the Entrepreneur.

 8. Advertising and Pricing for Profit.

IV. BUILDING THE BUSINESS PLAN: FINANCIAL CONSIDERATIONS.

 9. Managing Cash Flow.

10. Creating a Successful Financial Plan.

11. Crafting a Winning Business Plan.

IV. PUTTING THE BUSINESS PLAN TO WORK: BUILDING A COMPETITIVE EDGE.

11. Sources of Financing: Equity and Debt.

12. Choosing a Location and Layout.

13. Global Aspects of Entrepreneurship.

14. Building and Leading a Successful Team.

Endnotes.

Index.

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