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Table of Content: Chapter 1: Taking Risks and Making Profits within the Dynamic Business Environment
Chapter 2: Understanding How Economics Affects Business
Chapter 3: Doing Business in Global Markets
Chapter 4: Demanding Ethical and Socially Responsible Behavior
Chapter 5 How to Form a Business
Chapter 6 Entrepreneurship and Starting a Small Business
Chapter 7 Management and Leadership
Chapter 8 Adapting Organizations to Today’s Markets
Chapter 9 Production and Operations Management
Chapter 10 Motivating Employees
Chapter 11 Human Resource Management: Finding and Keeping the Best Employees
Chapter 12 Dealing with Employee–Management Issues and Relationships
Chapter 13 Marketing: Helping Buyers Buy
Chapter 14 Developing and Pricing Goods and Services
Chapter 15 Distributing Products
Chapter 16 Using Effective Promotions
Chapter 17 Understanding Accounting and Financial Information
Chapter 18 Financial Management
Chapter 19 Using Securities Markets for Financing and Investing Opportunities
Chapter 20 Money, Financial Institutions, and the Federal Reserve
Product Details: Language: English
ISBN-10: 0077801911
ISBN-13: 978-0077801915
ISBN-13: 9780077801915
Author: William Nickels, James McHugh , Susan McHugh
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