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Digital file of CB 6 6th Edition by Babin Harris for sale
***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Test Bank in e-version of the following book***
Instant Download of Solution Manual for CB 6 6th Edition by Barry J.Babin, Eric Harris
Instant download Solution Manual for CB 6 6th Edition by Barry J.Babin, Eric Harris after payment
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CB 6 6th Edition by Babin Harris Test Bank
CB 6 6th Edition by Babin Harris Test Bank
Table of contents:
1. What Is CB and Why Should I Care?
2. Value and the Consumer Behavior Framework.
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivations and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Change.
8. Group and Interpersonal Influence.
9. Consumer Culture.
10. Microcultures.
11. Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
14. Consumption to Satisfaction.
15. Consumer Relationships.
16. Consumer and Marketing Misbehavior.
Product Descriptions:
Language: English
ISBN-10: 1285189477
ISBN-13: 978-1285189475
ISBN-13: 9781285189475
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