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Digital file of CB5 5th Edition by Babin Harris for sale
***THIS IS NOT THE ACTUAL BOOK. YOU ARE BUYING the Test Bank in e-version of the following book***
CB5 5th Edition by Babin Harris by Babin Harris ZIP OR PDF for sale
Instant Download of Test Bank for CB5 5th Edition by Barry J.Babin, Eric Harris
Instant download Test Bank for CB5 5th Edition by Barry J.Babin, Eric Harris after payment More:CB5 5th Edition by Babin Harris Solution Manual CB5 5th Edition by Babin Harris Solution Manual
Table of contents: 1. What Is CB and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivations and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Change.
8. Group and Interpersonal Influence.
9. Consumer Culture.
10. Microcultures.
11. Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
14. Consumption to Satisfaction.
15. Consumer Relationships.
16. Consumer and Marketing Misbehavior.
Product Descriptions: Language: English
ISBN-10: 1133589936
ISBN-13: 978-1133589938
ISBN-13: 9781133589938
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