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Table of Content: 1 Mass Communication: A Critical Approach
PART 1: DIGITAL MEDIA AND CONVERGENCE
2 The Internet, Digital Media, and Media Convergence
3 Digital Gaming and the Media Playground
PART 2: SOUNDS AND IMAGES
4 Sound Recording and Popular Music
5 Popular Radio and the Origins of Broadcasting
6 Television and Cable: The Power of Visual Culture
7 Movies and the Impact of Images
PART 3: WORDS AND PICTURES
8 Newspapers: The Rise and Decline of Modern Journalism
9 Magazines in the Age of Specialization
10 Books and the Power of Print
PART 4: THE BUSINESS OF MASS MEDIA
11 Advertising and Commercial Culture
12 Public Relations and Framing the Message
13 Media Economics and the Global Marketplace
PART 5: DEMOCRATIC EXPRESSION AND THE MASS MEDIA
14 The Culture of Journalism: Values, Ethics, and Democracy
15 Media Effects and Cultural Approaches to Research
16 Legal Controls and Freedom of Expression
Product Details: Language: English
ISBN-10: 1319058515
ISBN-13: 978-1319058517
ISBN-13: 9781319058517
Author: Richard Campbell, Christopher Martin, Bettina Fabos
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