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Table of content: Part 1. THE TOOLS of STRATEGIC ANALYSIS
CHAPTER 1: What Is Strategy and the Strategic Management Process?
CHAPTER 2: Evaluating a Firm’s External Environment
CHAPTER 3: Evaluating a Firm’s Internal Capabilities 64indows User
Part 2: BUSINESS-LEVEL STRATEGIES
CHAPTER 4: Cost Leadership
CHAPTER 5: Product Differentiation
Part 3: CORPORATE STRATEGIES
CHAPTER 6: Vertical Integration
CHAPTER 7: Corporate Diversification
CHAPTER 8: Organizing to Implement Corporate Diversification
CHAPTER 9: Strategic Alliances
CHAPTER 10: Mergers and Acquisitions
CHAPTER 11: International Strategies
Product Details: Language: English
ISBN-10: 0133127400
ISBN-13: 97801331274
ISBN-13: 97801331274
Author: Jay B. Barney and William S. Hesterly
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