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Table of Content: 1. The Revolution Is Just Beginning
2. E-commerce Business Models and Concepts
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Web Sites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce
9. Online Retailing and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
Product Details: Language: English
ISBN-10: 0133507165
ISBN-13: 978-0133507164
ISBN-13: 9780133507164
Author: Kenneth C.Laudon, Carol Guercio Traver
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