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Instant Download of Marketing: An Introduction 4th edition by Rosalind Masterson, Nichola Phillips, David Pickton Test Bank

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Table of content: PART ONE: THIS IS MARKETING
Chapter 1: Marketing Today
Chapter 2: The Marketing Environment
PART TWO: MAKING SENSE OF MARKETS
Chapter 3: Buyer Behaviour
Chapter 4: Market Segmentation, Targeting and Positioning
Chapter 5: Marketing Research
PART THREE: THE MARKETING MIX
Chapter 6: Product
Chapter 7: Service Products
Chapter 8: Promotion (Marketing Communications)
Chapter 9: Place
Chapter 10: Price
PART FOUR: MANAGING MARKETING
Chapter 11: Building Brands: Using the Marketing Mix
Chapter 12: Marketing Planning
Product Details: Language: English
ISBN-10: 1526426323
ISBN-13: 978-1526426321
ISBN-13: 9781526426321
Author: Rosalind Masterson, Nichola Phillips, David Pickton 
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